When ordinary beer just won’t save the universe, it’s time to call in The Fifth Echelon. Inspired by the over-the-top sci-fi movie posters of the ’90s, this beer-fueled design assembles the ultimate hop lineup—30, 60, 75, 90, and the mighty 120 Minute IPA—for a mission of truly astronomical proportions. There is no future without beer!
Somewhere beyond the known reaches of the taproom, five powerful elements have aligned. 30 Minute. 60 Minute. 75 Minute. 90 Minute. And at the center of it all...120 Minute. Together, they form The Fifth Echelon.
Designed as a playful beer-culture tribute to classic sci-fi cinema, the artwork transforms an epic space-opera poster into a hophead's dream. Glowing blue energy beams launch each beer into orbit while spacecraft, stars, and a fiery planet create the kind of dramatic backdrop normally reserved for saving the galaxy.
And because every blockbuster needs its stars, look closely for a few familiar-sounding members of the cast: Hoppy Oldman. Brewce Willis. Milla Hopivich.
No multipass required. Just bring beer.
Perfect For
🍺 IPA fanatics and serious hopheads
🚀 Sci-fi and cult-movie fans
🎬 Lovers of 1990s movie nostalgia
🍻 Brewery crawls and taproom adventures
🎪 Beer festivals and tasting events
🎁 That friend who can quote movies and discuss IBUs in the same conversation
Why You’ll Love It
A conversation starter: Movie fans may recognize the inspiration immediately, while beer lovers will appreciate the hop-heavy twist. Loaded with details: Five iconic IPA variations, glowing energy beams, spacecraft, stars, and beer-themed character names give you something new to notice every time you look at it. Made for beer people: This isn't generic drinking humor. It's the kind of design made for people who actually get excited when somebody says 120 Minute IPA.
Why Beerfest Professionals®?
Beerfest Professionals® creates premium beer-inspired apparel designed for craft beer lovers, festival enthusiasts, tailgaters, and anyone who enjoys great beer with great company. Every design is created to spark conversations, laughs, and memories.
